Content development is sometimes considered the ugly duckling of web development – often the last task customers consider and often assumed to be the easiest part of the new project. Yet, they typically find content development one of the hardest tasks. It is not because customers lack nice brochures, great annual reports or lots of other interesting stories. It is because producing a new website or web application is like having to write your autobiography – today. There is a lot of material to gather. Then, all that material must be written in a single voice with a clear and shared set of goals and in a way that interests and matters to your customers. It must be organized in a logical flow. And, most dauntingly, it must be kept up to date and refreshed FOREVER.
Not to worry, though. You do not have to go it alone. Our business analysts and writers will be there every step of the way, helping your team create content that speaks your customers’ language, answers all their questions and positions your products and services for success.
After your first web project, you will never doubt the power of the word. And, you will be ready to use that power. We will put an easy-to-use content management system (CMS) in your hands, allowing you to make changes any time, from anywhere. If needed, our CMS tools can deliver content to multiple sites, in multiple languages and across platforms. We will also help you craft a style guide, a content management plan and an update schedule that keeps your online presence fresh and engaging.
And, after the first phase of development is over, we will be here any time you need us. Just give us a call, and we will happily help you produce new content as needed.